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Our Mission
Our story begins like many stories do: with someone on a mission to shed a few pounds. What makes
our story different though is that this someone was equipped with a PhD’s worth of knowledge and the
academic resources to figure out what works when it comes to eliciting behavioral change to achieve
personal goals. This someone was Dean Karlan, a Professor of Behavioral Economics at Yale University,
his weight-loss story
ended with the discovery of a successful goal-setting tool and his mission lives on
today at stickK: to empower others with the tools and resources they need to achieve their personal
goals.
What Dean Karlan discovered was the behavioral power of what we now refer to as a Commitment
Contract. Through personal experience and academic research,* Dean found that people were
significantly more successful if they signed a contract obliging them to achieve their goals.
On a mission to make this powerful goal-setting tool available to people around the world, Dean
bounced his envisioned online goal-setting platform idea off of his colleague
Ian Ayres, a Professor at Yale Law School and the author of Super Crunchers: Why Thinking-By-Numbers is the New Way to be
Smart and Carrots and Sticks: Unlock the Power of Incentives to Get Things Done
. Ian Ayres saw the power and potential of Dean’s online goal-setting platform and quickly joined Dean Karlan and a
current Yale MBA student, Jordan Goldberg, to create what we now call stickK.
*Ashraf, Karlan and Yin, Quarterly Journal of Economics May 2006, “Tying Odysseus to the Mast:
Evidence from a Commitment Savings Product in the Philippines”.
Our Story
Effective communication shapes relationships, careers, and opportunities. Clarity, confidence, and active listening create meaningful connections. Whether in business negotiations or personal interactions, understanding the other person’s perspective fosters trust. The best communicators know that words hold power, and they use them to inspire, persuade, and build lasting relationships.
Hassmet in the news
In a fast-paced world, staying ahead requires adaptability and strategic thinking. Small improvements each day compound over time, leading to significant growth. Whether refining a skill, building a business, or pursuing a personal goal, consistency is the key to long-term success. Every step forward matters, no matter how small.
Hassmet's Creators
Exploring new ideas often leads to unexpected discoveries. Whether in business, technology, or creativity, taking the first step is key. Even if the path isn’t clear, progress comes from continuous learning and adaptation. The most successful ventures start with curiosity and a willingness to embrace challenges along the way.
The Team
The digital world evolves rapidly, requiring businesses to stay innovative. From social media trends to emerging technologies, staying informed gives a competitive edge. Companies that embrace change and invest in digital strategies are better positioned for long-term success. The key is to balance innovation with consistency to maintain a strong brand presence.
Company History, Investment & Partnership
Creativity isn’t limited to artists; it’s a tool for problem-solving in any field. Thinking outside the box leads to breakthroughs in business, science, and daily life. The ability to approach challenges with fresh perspectives is invaluable. True innovation comes from questioning norms and daring to experiment with new possibilities.